CASE II
Outline: Valeria Ballerina Studio Saw +600% Traffic & Positive Reviews In Their Google My Business Site
Customer: Valeria Sambria – Founder
Company: Valeria Ballerina Studio
Industry: Classic & Modern Dancing Studio
Buyer Persona: Youngsters & Teenagers Dancing For Passion
Valeria Ballerina Studio Saw +600% Traffic & Positive Reviews In Their Google My Business Site
Introduction
Valeria Sambria is the Founder of Valeria Ballerina Studio. A dancing lessons business whose main clients are youngsters and teenagers seeking to dance for fun and sheer passion. Most parents decided where to send their kids based on Google My Business Reviews. After working with Peter Hawkens, her My Business site saw a surge of +600% in traffic and reviews as well.
The Story Of Valeria Ballerina
Valeria is a retired professional ballerina from the U.S. Her lifelong passion was to foster that same fire in youngsters, as her grandma did with her. Encouraging to pursue dancing as a way of life.
The Challenge
For some reason, the parents, when deciding which institution to send their children to, make the decision based on the Google My Business reviews. The studio had none, since Valeria never actually did paid advertising. And one acquaintance literally told her “look… if I cannot see a single review, I’m not dropping my kid there.” ver the world, aimlessly.
The Solution
Peter Hawkens implemented Google Harmony for the studio. They created a strategy where Valeria offered a free 30 minutes lesson as a call to action to the ads. And after that session she politely prompted the clients to leave a review. The ads were professionally targeted after a thorough analysis of the business.
The Results
In under a month and a half, Valeria’s studio saw a surge of 600% visitors with real reviews in her My Business site. As an extra, 85% of that amount ended up becoming regular subscribed clients. So she also increased X5 times her revenue. “A lesson for free… they are crazy, I thought. And not even for free, they were paid leads! But in the end Peter Hawkens came through. The results, reviews and revenue is there.” – Valeria Sambria.
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