CASE 8
Outline: How A Personal Trainer For Diabetics Was Able To Find Her Niche With Peter Hawkens
Customer: Sara Stamos
Company: Personal Trainer (self-employed)
Industry: Fitness Training for Diabetics
Buyer Persona: Diabetics
How A Personal Trainer For Diabetics Was Able To Find Her Niche With Peter Hawkens
Introduction
Sara Stamos decided to stand for a higher calling and was dedicated to being a personal trainer exclusively for diabetics. Even though she knew there were hundreds of thousands of diabetics in her city, she couldn’t lock a single client. After consulting with Peter Hawkens and also leveraging Google Harmony she now makes a living off her passion.
The Story Of Sara Stamos
Sara was born into a family of fitness addicts, her father being a bodybuilder and her mother a diabetic runner. She pursued a fitness coaching degree and decided to dedicate exclusively to helping diabetics create a better version of themselves.
The Challenge
Sara created a website and a Facebook page for herself, she paid for google ads and waited while her budget burned. Not a single lead came through. Even though hundreds were clicking her ads. She needed urgently to strategize and find her clientele otherwise a job change was around the corner.
The Solution
Peter Hawkens analyzed and set up a strategy for Sara site and google ads. After the strategy was created they implemented Google Harmony along with a SEO upgrade and better ad segmentation with a brand new funneling. Then the same budget was allocated.
The Results
In a single day, Sara received three leads, that two turned into prospects and one finally became a client. She is now closing a new client every two to three days. In fact, in a month Sara will have to cut down her advertising since she won’t have available slots for new clients.
“I’m speechless… I thought how hard could this be? It is just a website, or it is just an ad. But I was doing everything wrong. And Peter Hawkens fixed it all. They literally saved my life.” – Sara Stamos.
Get To Do What You Do Best. And Leave Us The Rest!
Talk to our representatives and steeply boost your sales with Google Harmony and an enhanced strategy as Sara Stamos did. While you focus on running your businesses and closing the new leads.