CASE 9
Outline: Walk On Railz Expanded His Service Into A New City Thanks To Google Harmony
Customer: David Owusu
Company: Walk On Railz
Industry: Custom Sneaker Designer
Buyer Persona: Footwear & Fashion
Walk On Railz Expanded His Service Into A New City Thanks To Google Harmony
Introduction
David Owusu is the owner and founder of Walk On Railz. A craftsman hype shop that customizes sneakers for regular people and celebrities. His craft is a success but when trying to expand to a neighboring city, he delved into Google Ads and he couldn’t find a single interested customer.
The Story Of Walk On Railz
Sneakerheads have been on earth since 1985 many may say. But retail sneakers are nothing compared to custom kicks. Always top stars had their custom kicks, and making one from scratch was extremely expensive. David took his passion and crafts custom sneakers for a very affordable price for regular people, that’s when he created Walk On Railz.
The Challenge
David was extremely successful in his hometown. Up to the point that a prepared crew made shoes and he started dedicating more to expand his business. When he decided to set foot in a nearby city, he couldn’t secure a single lead that might show interest in his craft. Yet that city has one of the highest expenditures per capita when it comes to footwear.
The Solution
Peter Hawkens analyzed David’s strategy and the particular area he wanted to expand. After setting straight several mistakes were detected in the paid advertising David was doing. They implemented Google Harmony and homogenized the proposal both on their website, My Business page, and on the actual ads.
The Results
After launching the campaign along with the other enhancements, thousands of sneakerheads were eager for David to bring Walk On Railz to their city. David opened a client’s waiting list and even before inaugurating the store he already had work booked for 1.5 years ahead.
“I just knew the clients were there!!! But I messed up almost every necessary step that had to be taken to get to them. Thankfully Peter Hawkens executed their craft and voila!” – David Owusu.
Get To Do What You Do Best. And Leave Us The Rest!
Talk to our representatives and expand your business and sales like Walk On Railz did. While you focus on running your businesses and closing the new leads.