CASE 7
Outline: Almost Dead Black Kitchen Hot Dog Restaurant’s Orders Surged 300% In 2 Weeks With Google Harmony
Customer: Harry Toleno – Owner
Company: The Hidden Stand
Industry: Delivery Only Gourmet Hot Dogs
Buyer Persona: Broad Scope
Almost Dead Black Kitchen Hot Dog Restaurant’s Orders Surged 300% In 2 Weeks With Google Harmony.
Introduction
The Hidden Stand is a gourmet hot dog restaurant that works through a delivery-only format. Since they opened they relied on delivery apps showing them to potential customers. Sales were so low they were on the verge of shutting down. Through implementing Google Harmony they tripled their orders in two weeks outside the apps.
The Story Of The Hidden Stand
With the new trend of delivery apps, The Hidden Stand was created by Harry Toleno, a hot dog lover. The restaurant was set to be only a delivery restaurant, to avoid location costs. The proposal consists of an elevated quality gourmet dog for an accessible price. A proposal that in no universe can fail.
The Challenge
Since the pandemic hit, thousands of black kitchens (what delivery-only restaurants are called) signed up in delivery apps. This makes a single brand extremely hard to show, let alone the fact that people tend not to look for hot dogs in these apps. The Hidden Stand had to differentiate and not rely on these apps to survive.
The Solution
Peter Hawkens implemented Google Harmony and enhanced their proposal with a solid marketing strategy. Their paid and non-paid advertising started showing to thousands of locals, and an independent customer funnel was created aside from the food apps.
The Results
In two weeks, Harry Toleno’s kitchen saw orders tripled. People were loving his product and seeing him with a solid reputation in Google My Business made them more eager to try his dogs. Now The Hidden Stand doesn’t have to solely rely on the food apps to portray him or not.
“Peter Hawkens showed us the way when we thought there wasn’t. Orders tripled and we are just getting started! We are a success!” – Harry Toleno.
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