CASE 10
Outline: How A Flat Tire Repair Service Multiplied Its Income By X9 Only In The Night Shift In 3 Weeks
Customer: Rahul Agarwal
Company: 24hs Flat
Industry: Car Repairing Services
Buyer Persona: Anyone With A Flat Tire
How A Flat Tire Repair Service Multiplied Its Income By X9 Only In The Night Shift In 3 Weeks
Introduction
24hs Flat, a flat tire service that rescues cars at the most unexpected hours of the night, was making a decent income. But their night shift was entirely at a loss. Yet Rahul, the founder, knew that many people needed the service. They implemented Google Harmony and a tailored paid ads strategy and their night shift income increased by 900% in three weeks.
The Story Of 24hs Flat
It was founded by Rahul after he retired from school teaching and getting stuck an entire night in the road due to an unexpected flat tire. No one to call and no rescue at hand, he thought “How could it be that no one renders these services?”. That’s how he opened the business, intended to aid victims of flat tires 24 hours and on the spot.
The Challenge
Many of his daylight customers already knew him due to his track record as a school teacher and because they asked around where they could fix their flat tire. When questioned, 80% of them stated that the flat tire occurred during the night but they had no one to call. On the other hand, being open at night with no revenue was killing the business. They had to get to those late-night flat tire victims somehow.
The Solution
Google Harmony was implemented for 24hs Flat. The main goal was to bring exposure of the business to those who seek in a certain area for flat tire repair at night. Both from paid ads and organic content.
The Results
After three weeks, the night shift just like Rahul expected it, turned even more profitable than the day shift. The revenue multiplied by X9 up to the point that now Rahul is considering becoming an only night shift service since they can charge more than during daylight, where people have more options.
“I suspected about the result but I wasn’t capable of finding the way. Peter Hawkens brought to light and wisdom and ended up validating with solid results what I had as a gut feeling. I’d do it with them all over again!” – Rahul Agarwal.
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