CASE I
Outline: How A Full Rebranding On Top Of Google Harmony Helped Vector H. Attorneys Triple Ad Revenue

Customer: Hector Visers – Managing Partner
Company: Vector H Attorneys
Industry: Legal Firm & Legal Consulting
Buyer Persona: Mid Sized Companies Of International Trade Industr

How A Full Rebranding On Top Of Google Harmony Helped Vector H. Attorneys Triple Ad Revenue

Introduction

Hector Visers is the Founding and Managing Partner of Vector H. Attorneys. A U.S. based legal office exclusively dedicated to International Trade issues and consulting for mid sized companies and commerciants. They never paid attention to their image and “vibe”, and since their customer niche is worldwide, their budget was highly mispended. With a full rebranding and Google Harmony, they sustained their conversion rate but tripled the revenue.

The Story Of Vector H. Attorneys

Created back in the 90s, Vector H. Attorneys was born by the necessity of current Managing Partner Hector Visers, after seeing how troublesome and bureaucratic importing and exporting goods to and from the U.S. was. Only large companies were able to smoothly manage everything, but the little men lived constantly frustrated and overloaded with tricky paperwork. Since the firm aided in a real issue many suffered, he expanded really quickly. His clientele is worldwide as well as local. Anyone looking to export to the U.S. is a potential client.

The Challenge

Their logo has been the same one since the 90s, and trends and competitors have changed since. They conveyed a soft image that did not portray at all how tough they can be on the field. On top of that, their ads efforts were scattered globally with poor segmentation. Since clients could be all over the world, they threw and burned ad budget all over the world, aimlessly.

The Solution

Vector H. Attorneys as a first step received a full rebranding. Logo, color palette, slogan and all their core values were revised to ensure they match with the new image. As a second step, they implemented the Google Harmony solution provided by Peter Hawkens Digital Marketing. Their paid campaigns became not only more targeted and segmented but they were backed and followed up by the new corporate image. Making the brand and the ads “tell the same story” was the key factor

The Results

Vector H. saw a traffic surge both on their website and in the Google My Business listing. The type of leads that fell through the funnel were similar in quantity, but not in quality. With the same allocated budget, their targeted campaign and renovated branding brought X3 times the revenue, compared to before.
“I was reluctant to change the logo and even sought help. I thought I had it all figured out. But a 300% ad revenue increase for the same money… Peter Hawkens does indeed know what they are doing.” – Hector Visers.

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Talk to our representatives and enjoy a higher ad revenue as well as a solid matching image for your business like Vector H. Attorneys did. While you focus on running your businesses and closing the new leads.sers.