CASE III
Outline: How Coach Marcus LeBlau Boosted Sales X4 With Peter Hawkens Strategy & Google Harmony

Customer: Marcus LeBlau
Company: Marcus LeBlau Personal Coaching
Industry: Personal Coaching for Executives
Buyer Persona: From Jr. to Sr. Corporate Management Level

How Coach Marcus LeBlau Boosted Sales X4 With Peter Hawkens Strategy & Google Harmony

Introduction

Marcus LeBlau Personal Coaching, a single man company dedicated to providing strategic coaching to young executives, could not make ends meet due to lack of clients. After readjusting the way he provided his material on top with Google Harmony, his sales suffered a 400% increase without spending an extra dollar.

The Story Of Marcus LeBlau Personal Coaching

Marcus LeBlau was a mid-level manager for a consumer goods company, seeing why many projects failed, he decided to become a coach and aid managers in their professional path to corporate success. He opened his coaching firm in 2019 and then the pandemic hit. otential client.

The Challenge

Marcus thought sending the coaching material, physically printed via courier was an added value. This was highly expensive. And the remainder of his usual budget was spent on LinkedIn ads, which are also highly expensive and for this case, not useful. He needed to wisely target his
niche and reshape his strategy. mlessly.

The Solution

Peter Hawkens took Marcus through a marketing strategy makeover, and crowned it with a Google Harmony implementation. They proved with hard data that sending physical material was not perceived as added value, and pushed Marcus to enhance his website and send the
material through pdf files. Then, the savings from that change were directed towards paid advertising. ry” was the key factor

The Results

In less than three months, Marcus reduced his printed material and shipping costs by 97%. All that budget was reconducted to pay for Google Advertising, managed by Peter Hawkens Google Harmony service. His sales have increased by +400% for the exact same expenses as before. The return rate per customer will also be increasing since there won’t be printing and shipping anymore.
“After working with them I understood why and how I got it all wrong. They provided the hard
data to convince me, and in the end they came through with their promises.” – Marcus LeBlau.

Get To Do What You Do Best. And Leave Us The Rest!

Talk to our representatives and steeply boost your sales with Google Harmony and an enhanced strategy like Marcus LeBlau Personal Coaching did. While you focus on running your businesses and closing the new leads.