CASE 5
Outline: Merkabah increased the Return On Ads Spend by 50% with Google Harmony with the same budget
Customer: Paul Dario – Founder
Company: Merkabah Consulting
Industry: Business & Financial Consulting
Buyer Persona: Small Owned Businesses Across The U.S.
Merkabah increased the Return On Ads Spend by 50% with Google Harmony with the same budget
Introduction
Paul Dario is the Founder of Merkabah Consulting Group. A boutique consulting firm that provides basic consulting for small U.S. businesses. They were seeking a more efficient way to find potential clients. After trying Google Harmony, they increased their return on every dollar spent in Ads by +50% while maintaining their same budget.
The Story Of Merkabah Consulting Group
Founded in 2016 after seeing how many “mom & pop shops” with solid business ideas failed, due to lack of professional planning. Merkabah provides a 3 months assessment and coaching plan to small businesses to teach them how to make ends meet by sourcing better suppliers, estimating profit margins, leveraging available credit opportunities and nailing their finances. They source their clients exclusively through paid and non paid online marketing channels, particularly Google Ads.
The Challenge
Advertising correctly on Google can be tricky, and Merkabah was struggling in matching the message of their SEO non-paid efforts with their paid Google Ads. On top of that, the time required to make it work, track it, and then follow up with the leads was overwhelming. Many customers didn’t even clearly understand what their service was. Meanwhile, the campaign was burning the budget steeply.
The Solution
Merkabah Group implemented the Google Harmony solution provided by Peter Hawkens Digital Marketing. They were able to combine in a single service both marketing action plans: paid ones (Ads) and non-paid (SEO). They invested the same budget as their previous campaign and, as requested, did not proactively seek the leads. They relied on Google Harmony taking care of everything in a turnkey fashion.
The Results
Merkabah saw a traffic surge both on their website and in the My Business listing. They also secured a higher lead count with actual calls scheduled automatically. Freeing up to 30% of extra time, now dedicated to close more leads instead of arranging calls in the calendar. “We immediately noticed a 30% traffic increase in our website, and when the campaign ended traffic was +200% compared to previous actions. The Google My Business listing also saw a staggering rise in the visit counter. And the best of all is that a great part of that traffic came through SEO. Meaning it didn’t cost us anything! Later on, our team focused on closing the leads, which were automatically booked, resulting in that +50% increase of actual revenue from every dollar invested” – Paul Dario.
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