CASE 6
Outline: How Google Harmony Set A Restaurant’s Proposal Straight And Doubled Revenue
Customer: Michelle Clamens
Company: What a Bowl!
Industry: Pasta Restaurant
Buyer Persona: City Office Workers and Pasta Lovers
How Google Harmony Set A Restaurant’s Proposal Straight And Doubled Revenue
Introduction
Michelle Clamens is the proud founder of What a Bowl! A restaurant dedicated to pasta dishes with a spin. Since she opened a year ago the place struggled to find the right clientele. After implementing Google Harmony along with a revamp strategy, her place doubled revenue in just a month.
The Story Of What a Bowl!
Opened amidst the pandemic in 2020, What a Bowl! Specialized in offering traditional pasta dishes with a brand new spin and american flavours. Market research showed it was clearly a niche and people have been loving Michelle’s dishes ever since.
The Challenge
They build up their social media and marketing strategy with little to no knowledge at all. At first, their paid ads and promotions were bringing customers that were fond of traditional Italian pasta, so they didn’t like what Michelle had to offer. Their website didn’t convey clearly what type of cuisine they offered and clients left frustrated giving bad reviews.
The Solution
What a Bowl! Implemented Google Harmony on top of a brand and message revamping. These allowed them to put their message out there but with a clear intention, towards a direct niche. Their niche, the one that appeared in the market research.
The Results
In less than a month, different people started arriving at the location, people that were precisely looking to escape from traditional Italian pasta places. Looking for a culinary twist on their classics but also fond of American flavors. This new inflow of the right customers represented -for the same marketing budget- twice the revenue they were having.
“How can I refuse it now? I didn’t think at first this might work. I didn’t even realize how poorly I was conveying our proposal on the website and social media. It was a confusing mess… no wonder why I was failing. Now we have doubled our income and we keep growing!” – Michelle Clamens.
Get To Do What You Do Best. And Leave Us The Rest!
Talk to our representatives and enjoy a higher ad revenue as well as a solid matching strategy for your business like What a Bowl! did. While you focus on running your businesses and closing the new leads.